Dillard & Company provides the following services:   Market Trends and Analysis Analysis of Competitive Homes or Developments Tour of Competitive Homes or Developments Pricing Analysis and Recommendations Comprehensive Marketing Programs Public Relations and Event Promotion Recruiting and Training of On-Site Agents Management of Sales Process to Closing

Pricing Analysis and Recommendations

How Will You Market My Property?

This page informs you of the action we will take, the process Dillard & Company employs to insure your property is sold in the shortest time and at the highest possible price. You want to know that we'll treat your business with the level of concern and priority that you expect, so please read on.

Dillard & Company has developed strategic marketing alliances with the most respected names in online and offline advertising. A recent publication by the National Association of Realtors (NAR) stated that 80% of homes were viewed online before they were purchased. That is why we deliver the most extensive web based marketing program in Atlanta. Please review our marketing alliances with online and more traditional marketing channels below.

Intelligence Based Pricing

The cornerstone of every successful property sale is an effective price. Research proves that priced intelligently, your property will sell faster and for a higher % of your desired price, than if you overprice.

Dillard & Company Superior Pricing Performance

Using a proven formula, Dillard & Company collects the latest market data, assesses current and emerging marketplace trends, researches properties that have recently sold in your neighborhood, prepares a comparative market analysis (CMA) and delivers a thoroughly researched valuation of your home. After we list your property, we will provide you with continuous market updates to ensure that your property listing remains optimized to match with current market demand.

Online Marketing

84% of all home buyers use the Internet in their home-search process (Source: 2005 NAR Profile of Home Buyers and Sellers) and the use of web search technology is growing. Therefore, it is critical to maximize your home's Online Exposure. Below is a graphic that shows a subset of the websites on which Dillard & Company will post and maintain your property information and photos:

www.DillardandCompany.com
The Dillard & Company website is one of the most advanced real estate sites in the U.S. Your property will be accessible from our homepage under the 'Featured Homes' Section, including digital photo tour, links to property details supported by more photos, a map, and a professionally designed printable flyer. Your listing will also be included on all our FMLS search and search results pages, and will be emailed to each qualified buyer who expresses interest in the home.

Over 15,000 Participating Broker/Agent Websites
Multiple Listing Service (FMLS and GAMLS) Broker Reciprocity Agreements allow Dillard & Company to market your home through every major real estate web portal in the Atlanta area. This includes all cooperating Broker and Agent websites.

www.realtor.com
Realtor.com, the top real estate website used by buyers searching for homes, executes over 6 million property searches daily. For our clients, Dillard & Company purchases the 'Property Enhancement Package' which insures that your home is presented as a 'Showcased Listing' including photographs with thorough descriptions, Photo Tour and is linked through realtor.com to the following major websites for expanded online exposure.

MSN AOL Tampa Bay Online Wall Street Journal Juno Compuserve Netscape Netzero Chicago Sun Digital City Excite Monster Moving Earthlink iWon

Search Engine Optimization
Most online real estate searches begin with a search for 'real estate in Atlanta.' Our investment in search engine optimization makes www.dillardandcompany.com and your property listing highly accessible through thousands of web search capabilities because of strategic partnerships we have developed with well-known search engines that include: Google, Yahoo and MSN.

eFlyer
Our graphic designer will create a custom eFlyer for your property, that we will email to thousands of local real estate agents and qualified buyer prospects in our proprietary database. The eFlyer will include direct links back to the detailed photos and listing information Dillard & Company assembles to effectively present and sell your home.

Local Print & Direct Mail Advertising:
While web marketing is increasingly important, traditional forms of marketing/advertising still play a role in successfully marketing and selling Atlanta property. Following is a list of other marketing channels that we employ to sell your listing:

	THE REAL ESTATE BOOK Circulates over 8,000 copies regionally per publication day Full page in each copy presenting Dillard & Company listings Ads stay in the stands and area businesses 7 days per week The publication is FREE to all readers Each edition is mailed out weekly to subscribers
	ENCLAVE MAGAZINE Dillard & Company advertises in each issue Your home will be one of two per page 36,000 copies are mailed to professional athletes, celebrities, CEOs, dignitaries and into targeted high income households across Atlanta
UPDATES to ATLANTA'S SUCCESSFUL PROFESSIONAL
	Each month, Dillard & Company mails linen notes with market statistic updates Establishes Dillard & Company as a source of accurate local market data Distributed to the homes of 2,800+ of Atlanta's Leading Executives and Professionals Note includes invitation to view latest website listings

Open House Promotion
Dillard & Company uses the top Atlanta company to distribute notices regarding each upcoming open house to 2,000 agents who just might be working with the perfect buyer for your home.

Realtor Exposure Campaigns

• Direct Marketing Campaign to Local, National & International Agents
• E-Flyers
• Phone calls
• Agent Caravans, Events and Open House Promotions
• Events sponsored by alliance vendors (Lenders, Closing Attorneys)
• Offer incentives to agents who attend
• Distribute marketing collateral
• Follow up thank-you email, including virtual tour link
• Promote through Keller Williams Inter-Office Relationships
• National Networking (with top 10% of KW's 76,000 agents)
• Homes of Distinction Group Promotion
• Luxury Homes Network Promotion

Atlanta Multiple Listing Service (FMLS)
Your property listing (description and photos) will be listed in the FMLS for full exposure to over 33,000 Atlanta agents. It will include a complete property description, professional photo tour and Visual Tour with panoramic 'walk-throughs' that highlight the major selling features of your home.

1-800 Lead Capture Technology
Dillard & Company supplies information about your home 24 hours per day through a non-invasive recorded description. Yard signs and other advertising direct prospects to call for this information (without having to speak to an agent). When they call, we capture their phone number, name and address automatically leveraging 800-number technology. Our staff follows up on each of these calls with a service minded, information delivery, soft sell approach.

Full Color Photo Flyer
Our graphic designer will develop a custom flyer that presents your property using beautiful high resolution photos. Flyers are used for in-home display, given to real estate agents and prospective buyers.

Your Personal Intranet Site
We know you are busy. Through web technology, Dillard & Company provides you with 24 hour access to reports detailing recent prospect interest and activity, for your listed property.

Immediate Yard Signage
Signs will go up within 24 hours. Provides contact information, printed take-away flyers, and directs potential buyers to our website and 800 number to access more information.

Follow up with Agents Who Show Your Home

Our staff will obtain feedback each time your home is shown, communicate this information to you as well as information about recent sales and changing market conditions that may affect your property.

Negotiate on Your Behalf

Dillard & Company will leverage over 30 years of combined negotiating experience and accumulated knowledge to secure the best deal possible. Licensed Broker. Top 1% Nationally.

Manage the Closing Process

We will manage issues associated with the closing process including: dealing with the co-op agent, the lender, the buyer, title work, the appraiser, earnest money accounting, transaction coordination between all parties, inspectors and termite letters to ensure a smooth and problem free transaction.

After-Sales Follow Up

Our objective is to exceed your expectations. Therefore, our services, if needed will continue for years after the sale. Go to Testimonials to see what our exacting client?s say about Dillard & Company's winning level of service.

Contact Dillard & Company for More Information