Our comprehensive listing sales campaign is the most intensive in the city. Dillard & Company's comprehensive lead generation program attracts highly qualified local and national buyers to our featured listings. Highlights of our marketing plan include:

• Professional photographs taken with the latest Nikon digital technology to present your home in high resolution color
• The most sophisticated Real Estate website in Atlanta
• The largest photos (see Virtual Tour) available in the country
• Comprehensive print and direct mail campaigns
• E-blasts to 2,500 highly connected luxury agents
• Google Base placement to reach relocation prospects
• 1-800 Listing Information Recordings available 24/7
• Listings in Enclave Magazine Quarterly
  
• Listings in Real Estate Book Monthly
  
• Weekly call with a Partner to discuss progress and strategy in selling your home
  
• Appointment-Only Showings

How Will You Market My Property?

This page informs you of the process Dillard & Company employs to insure your property is sold in the shortest time and at the highest possible price. You want to know that we'll treat your business with the level of concern and priority that you expect, so please read on.

Dillard & Company has developed strategic marketing alliances with the most respected names in online and offline advertising. A recent publication by the National Association of Realtors (NAR) stated that 80% of homes were viewed online before they were purchased. That is why we deliver the most extensive web based marketing program in Atlanta. Please review our marketing alliances with online and more traditional marketing channels below.

Intelligence Based Pricing

The cornerstone of every successful property sale is an effective price. Research proves that priced intelligently, your property will sell faster and for a higher % of your desired price than if you overprice.

Dillard & Company Superior Pricing Performance

Using a proven formula, Dillard & Company collects the latest market data, assesses current and emerging marketplace trends, researches properties that have recently sold in your neighborhood, prepares a comparative market analysis (CMA) and delivers a thoroughly researched valuation of your home. After we list your property, we will provide you with continuous market updates to ensure that your property listing remains optimized to match with current market demand.

Online Marketing
84% of all home buyers use the Internet in their home-search process (Source: 2005 NAR Profile of Home Buyers and Sellers) and the use of web search technology is growing. Therefore, it is critical to maximize your home's Online Exposure. Below is a graphic that shows a subset of the websites on which Dillard & Company will post and maintain your property information and photos:

www.DillardandCompany.com
The Dillard & Company website is one of the most advanced real estate sites in the U.S. Your property will be accessible from our homepage under the 'Featured Homes' Section, including digital photo tour, links to property details supported by more photos, a map, and a professionally designed printable flyer. Your listing will also be included on all our FMLS search and search results pages, and will be emailed to each qualified buyer who expresses interest in the home.

Multiple Listing Service (FMLS and GAMLS) Broker Reciprocity Agreements allow Dillard & Company to market your home through every major real estate web portal in the Atlanta area.  This includes all cooperating Broker and Agent Web websites.

www.realtor.com

Realtor.com, the top real estate website used by buyers searching for homes, executes over 6 million property searches daily. For our clients, Dillard & Company purchases the 'Property Enhancement Package' which insures that your home is presented as a 'Showcased Listing' including photographs with thorough descriptions, Photo Tour and is linked through realtor.com to the following major websites for expanded online exposure.

MSN AOL Tampa Bay Online Wall Street Journal Juno Compuserve Netscape Netzero Chicago Sun Digital City Excite Monster Moving Earthlink iWon